10 Best SEO Content Marketing Agencies (2024)

Are you looking for an SEO content marketing agency to help you create content that drives results?

There are thousands, if not hundreds of thousands, of agencies that claim they can create ‘SEO optimized’ content that will rank high, but unfortunately, they often won’t achieve that, and it’s sometimes just false advertising.

Don’t get me wrong, creating content that ranks high and drives traffic and revenue for your business is possible, but finding an agency that can deliver on that promise is easier said than done. It can feel like trying to find a needle in a haystack, and often, it might seem easier to just give up on SEO or try hiring in-house. 

But working with a good SEO content marketing agency can be a game-changer because of their knowledge, and resources, especially the ability to plan, create, and publish content at scale. The rewards can be huge when you choose the right partner. 

That’s why, in this article, we’ve meticulously curated a list of the best agencies to help you decide which provider best suits your needs.

What is an SEO content marketing agency?

An SEO content marketing agency is a firm that provides content marketing services focusing on search engine optimization (SEO). SEO content marketing agencies plan, create, publish, and distribute engaging and helpful content to rank high in search engines for relevant terms that drive organic traffic and revenue.

SEO content marketing agencies typically offer the following services:

  • Keyword research to find lucrative and relevant keywords to target before creating content
  • High-quality content creation of various content types, like articles, landing pages, etc., written by experienced writers and editors
  • On-page SEO optimization, including optimizing meta data, internal links, URLs, and more
  • Content promotion via link building and distribution through digital PR
  • Tracking and reporting content performance, including rankings, organic traffic, conversions, etc., to provide clients with updates

Some agencies specialize in specific industries, like ecommerce, SaaS, or healthcare, while others serve multiple industries. You can also find agencies focusing on particular aspects of content marketing, such as content creation or content strategy, and others offering end-to-end solutions, including everything from planning content to creating and distributing/promoting it.

Why work with an SEO content marketing agency?

Create content at scale without compromising quality

Hiring one or two writers and producing a few content pieces is easy, but scaling high-quality, optimized content in large volumes is not. That’s why most people work with an agency when producing content at scale. Agencies have the resources, talent, processes, and systems to content in high volumes without compromising quality. 

While it is possible to vet, hire, and build your own network of writers, editors, and content managers or even build an in-house team, it’s often easier to work with an agency where you have fewer points of contact, i.e., just one content manager who handles the production of hundreds of content pieces.

Save time and money

Outsourcing content marketing to an SEO content marketing agency is a great way to save time and money. The time factor is clear. If you have to vet, hire, and manage many writers, editors, SEOs, and content managers, you’ll spend a lot of time doing that.

In many cases, it can be easier to outsource part or all of the content marketing process to an experienced agency with good systems in place. While agencies typically charge a premium because of their resources, you can save money by reducing the overhead from hiring (particularly when hiring in-house) and the cost and complexities of managing your own content team.

Increase your rankings, traffic, and revenue

An SEO content marketing agency’s primary goal, and the main benefit for you, is more organic search traffic from higher rankings and increased conversions and sales from that traffic. Agencies will plan and publish content for your website that gets more eyes on your brand and more sales.

While many agencies will probably be able to increase your rankings and organic traffic—often, that alone isn’t worth the investment. What’s worthwhile is an agency that will take the time to find the right keywords and most lucrative opportunities, then write your content, whether it’s articles or landing pages, in a way that ranks high in search engines AND converts that traffic into sales.

Create content for every stage of the funnel

SEO content agencies can create content for each stage of your marketing funnel. They can research top-of-funnel keywords and create purely educational content, providing helpful and engaging information to answer people’s questions. They can also create bottom-of-funnel content like case studies and landing pages to help convert readers into paying customers.

A good content marketing agency will understand what content you need to create, what you need to focus on, and what is best to avoid for your specific goals. Most importantly, good agencies will take the time to create the best content possible to deliver outcomes for your business, whether it’s organic traffic from top-of-funnel content or conversions from bottom-of-funnel content.

Rest easy, knowing they have a track record of success

Working with an SEO content marketing agency with a proven track record of success can make life much easier. That means great reviews, case studies, and a generally positive reputation from people and peers you trust and respect.

There’s no guarantee that an agency’s content will get you to the number one spot in search results. But at the very least, working with a credible agency gives you peace of mind that you’re probably not getting ripped off, and you’ll likely get some tangible results, including better rankings and more traffic, conversions, and sales.

Best SEO content marketing agencies

We considered several important factors when deciding which SEO content marketing agencies to include on our list. These included their overall industry ratings, pricing models, SEO expertise, types of content they can write for clients, and diversity in industry specializations.

This analysis allowed us to develop a diverse list that we hope can help you find the perfect SEO writing partner for your needs.

Let’s dive into the list 👇

1. Writing Studio

Writing Studio is an industry-leading SEO content marketing agency that has helped hundreds of clients across various industries implement successful SEO marketing strategies. When you partner with Writing Studio, you gain access to a seasoned and highly qualified team of writers and content marketing strategists.

Regarding pricing, Writing Studio employs a “per word” model. The rates are as follows:

  • $0.20 per word for orders ranging from 1,000 to 10,000 words
  • $0.16 per word for orders between 10,000 and 100,000 words
  • $0.15 per word for orders exceeding 100,000 words

These rates are very competitive compared to other leading SEO content marketing agencies. Enterprise rates are also available for orders over 1 million words.

Writing Studio’s team prides itself on hiring qualified and experienced writers in the subjects they cover. Furthermore, every client receives a dedicated content manager, ensuring personalized and efficient service.

With great reviews from previous clients and a track record of success creating content for some of the world’s fastest-growing companies like Deel, Writing Studio is a solid option for creating content that ranks and performs.

2. Brafton

With nearly two decades of experience, Brafton has solidified its position as an industry-leading SEO content marketing agency, offering a comprehensive suite of services, including strategic planning, content creation, and performance monitoring, to clients seeking to bolster their online presence and search rankings.

Brafton’s clients overwhelmingly praise the company for consistently delivering quality content. When it comes to pricing, Brafton adopts a personalized approach. To obtain exact pricing information, prospective clients must complete a form on their website, after which one of their dedicated client managers will consult with you to tailor a quote for your specific project needs. While this personalized service comes with above-average rates, it reflects their wealth of experience within the industry.

Brafton has worked with diverse clients, including industry giants like Farmers Insurance, AIG, and Sotheby’s, as well as many smaller businesses. If you want to work with the company, you can set up a free consultation, and they will be able to produce a personalized SEO content plan for your company.

3. Siege Media

Siege Media is a well-known SEO content marketing agency respected for its content marketing campaigns and content quality. Its dedicated team of content marketers, SEOs, and designers creates content that has driven organic growth for thousands of companies (and $150+ million in total revenue). 

Siege Media takes a custom approach to tailor each content strategy to the unique needs of their clients. Their services include content strategy, keyword research, content creation, and content distribution with digital PR to acquire links for the content. As an agency that describes itself as ‘the content and SEO agency that brands hire when ROI isn’t an option,’ they are dedicated to driving revenue first through content, not driving organic traffic just to boost vanity metrics.

They primarily serve fintech, e-commerce, and SaaS clients, including Zillow, Airbnb, and Zapier. With an entire directory showcasing their case studies, Siege Media has the team, expertise, and experience to produce high-quality content marketing campaigns that drive profitable organic growth with SEO.

4. Codeless

Codeless is another notable SEO content marketing service offering a platform for ordering various types of written content, primarily long-form SEO-focused content pieces for SaaS and B2B companies.

While their presence on review sites is relatively limited, they maintain a solid reputation in the industry for working with some of the biggest names in SaaS, like Monday.com and Robinhood, with plenty of impressive case studies to validate their skills. Codeless employs a fixed monthly pricing structure that depends on the experience level of the content writer you select. The cost ranges from $12,500 to well over $50,000+ per month for clients looking for premium content at scale.

The advantages of working with Codeless include access to a qualified and skilled team of SEO content strategists, writers, and editors. These specialists focus specifically on creating long-form content that ranks and provides ROI. While their pricing is competitive, it’s clear that their services pay for themselves long-term.

5. Optimist

Optimist is a growth-focused SEO and content marketing agency that helps startups and any business in the growth stage drive organic growth. They take an approach that centers around developing custom content strategies for each client’s unique needs and goals.

This agency prides itself on not being a content mill or AI farm that just churns out low-quality content. Instead, Optimist carefully creates each piece of content under an overarching and well-thought-out strategy that drives relevant organic traffic and revenue. They have a dedicated team of writers, editors, SEOs, and content managers who work together to plan, create, and distribute content, managing the entire content lifecycle for their clients.

Optimist was founded on core values of transparency, empathy, strategic thinking, and passion. They only use white-hat tactics, put people first, and drive growth in the most ethical way possible. Their full-service engagements start at $10,000 monthly and have driven growth for companies from series A to IPO, including Kubera, Popmenu, and Pixelcut.

6. Verblio

Verbilo is a content marketing platform that helps clients create SEO content by connecting businesses with a vast network of talented freelance writers. This platform simplifies sourcing high-quality content for various purposes, including blog posts, articles, product descriptions, and more. While it provides various content types, Verblio is best known for its monthly blogging retainers.

One of Verbilo’s key strengths is its emphasis on customization. Clients can specify their content requirements, including word count, style, and subject matter, allowing them to receive content that precisely aligns with their needs. This personalized approach ensures clients receive content that resonates with their audience and effectively conveys their unique brand message.

Verbilo has high ratings on platforms like G2, higher than most in the content industry. Clients are impressed by the company’s cost-effective pricing structure, which caters to a range of budgets, making it accessible to startups, small businesses, and larger enterprises. Verbilo offers various content options, including AI+human content, 100% human content, and special deals for enterprises with large volume requirements.

7. Grow and Convert

Grow and Convert is an SEO content agency that helps businesses of all sizes drive results through content creation and promotion. While many SEO content agencies just plan and create content, Grow and Convert also offer additional services like PPC that they combine with content marketing to promote content, attract links, and provide a more omnichannel approach to SEO content.

Unlike other agencies that focus on high-traffic keywords without considering potential conversions and ROI, Grow and Convert focuses on finding topics with high buyer intent so that every single piece of content you create drives meaningful results for your business, not just more traffic. Grow and Convert’s writers undergo rigorous training to understand each client’s unique needs and ensure their content represents each brand correctly and effectively.

Grow and Convert has a proven track record of success in various industries, both B2B and B2C, including SaaS, demo-based SaaS, ecommerce, and services. They have worked with notable companies such as Crazy Egg, Yelp, and Clearscope.

8. ClearVoice

Clearvoice is the next entry on our list of the best SEO content marketing agencies. It is part of the Fiverr group and offers clients a comprehensive content marketing platform that connects them with high-quality freelance writers, editors, and content strategists.

This platform simplifies ordering SEO content by providing a user-friendly interface that allows businesses to manage their content projects efficiently. It offers a talent network of skilled writers and content creators who can deliver high-quality, industry-specific content across various formats, including articles, landing pages, and more. Price-wise, the company offers several plans to cater to different needs. These include a “DIY” plan whereby you pay for each piece of content plus a small monthly subscription fee and a “managed” account whereby you pay a higher subscription fee but less for each piece of content.

Clearvoice’s key strength is its content workflow management system, which streamlines collaboration between clients and content creators. It enables clients to request, review, and approve content seamlessly. The company currently has a respectable rating on review sites and is a good option.

9. Animalz

Animalz is a SaaS content marketing agency that offers various content services, most centered around increasing organic online visibility and revenue through search. Animalz mostly works with enterprise companies, startups, and VC firms. This agency is not ideal for smaller startups without large budgets for content marketing.

One of Animalz’s advantages is that they hire the best writers and content strategists, producing optimized content from every standpoint possible, from the editing/writing quality to the thought put into keyword research to create content that’s helpful to readers and profit-producing for clients. They offer various content types, including blog posts, thought leadership posts, landing pages, and more, and end-to-end content strategy solutions, including keyword research and editorial planning, to streamline their clients’ content operations.

Animalz has worked with big names like Google, Amazon, and Airtable. It is likely an expensive option but worth it if you’re an enterprise looking to create the best SEO content to outrank your competition.

10. Uplift Content

Uplift Content is a content marketing agency specializing in creating SEO content for B2B SaaS companies. They have an experienced team of writers and content marketers who create various types of SEO content, including blog posts and landing pages.

The team at Uplift seeks to understand the specific needs of their clients, tailoring the content creation process to ensure content is on-brand and optimized to capture the right organic search traffic, engage readers, and drive business objectives like increasing conversions and revenue.

Four main qualities set Uplift Content apart:

  1. Their experienced SaaS writers
  2. The high-quality content they create provides a return on investment (ROI)
  3. The team’s flexibility and agility to constantly create content with a process that easily integrates into your team’s workflow
  4. The ability to scale content without sacrificing quality

Uplift Content has helped notable high-growth companies with their content marketing, including ClickUp, Okta, and WalkMe, and they have plenty of case studies and testimonials to showcase how happy their clients are.

Tips for choosing the right SEO content marketing agency

Define your content needs clearly

Before looking for an agency, know what you need from them. Ask yourself the following questions:

  • How many content pieces are you looking for? 
  • Is it long-form or short-form content, or both?
  • Are you focusing on top-of-funnel content or bottom-of-funnel content to increase sales?
  • Will you provide the agency with topics/briefs your in-house SEO team created, or are you looking for an end-to-end solution that includes keyword research and content strategy services?

Understanding your needs will help you find an agency with the right expertise. The agency will also appreciate how prepared and self-aware you are!

Look for agencies with great reviews

Look for agencies with multiple reviews, at least 10-20 reviews at a minimum, ideally over 30 across multiple platforms. For agencies, look for reviews on B2B platforms like Clutch and G2. These two, in particular, are good because they vet the reviews to minimize the probability of fake reviews. 

Other platforms like Trustpilot and Google Reviews are good, too. Ideally, don’t look at just one platform; instead, judge based on the review averages across multiple platforms.

Assess expertise and industry experience

If you’re in a specialized industry, for example, medical, legal, or SaaS, it’s best to work with agencies specializing in that.

For example, if you’re looking for a healthcare SEO content strategy and content, it’s much better to work with agencies hiring doctors, PharmDs, etc., that write and edit the content to ensure it’s compliant, helpful, and factually accurate.

Subject matter expert writers will help produce better quality content and, with bylines, will likely lead to better SEO results as it supports Google’s E-E-A-T quality rater guidelines.

Check out case studies

You should also check for case studies, not just reviews, if they have them, to see what they achieved for previous clients and whether those results align with your expectations and needs.

  • Did they drive a lot of organic traffic and ranking increases?
  • Also, did that organic traffic lead to a corresponding increase in revenue?

You’ll also be able to see if they helped companies similar to yours, such as those in the same specific industry, as well as the problem they had and how the agency was able to solve it.

See if they customize their approach

Customized strategies aren’t as important if you’re just looking for content writing (e.g., you have briefs/topics ready for 100 articles and just want the writing done).

But, if you’re looking for an agency that will help with the strategy side and plan your content out for 12 months, it’s important to work with one that really gets to know your business, what makes it different, what your goals are, etc.

An agency that learns about you can create a better-customized SEO content strategy designed specifically for you, rather than a cookie-cutter approach they apply to all incoming client opportunities.

The bottom line

Finding the right SEO content marketing agency can help boost your search rankings, positively impacting your bottom line.

To ensure you get the return on investment you expect, working with an agency with a great reputation that genuinely understands your needs and has the skills and expertise to create and execute SEO content marketing strategies that yield sustainable long-term results is essential.

Always research and consider placing a small order first to ensure the agency is as good as it claims. To diversify risk, there’s also nothing wrong with working with more than one agency.

Hopefully, this list has helped you search for the right agency.

All the best! 🤙

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