10 Best SEO Writing Courses (2024)

Whether you’re looking to grow your own business or help your clients, SEO writing is a valuable skill that can yield fantastic results. Content that ranks higher on Google and other search engines simply gets more traffic, which converts into more readers, leads, and potential customers. 

If you want to up your SEO content writing game, enrolling in a specialized course delivered by experts in the field is one of the best ways to do it. SEO can seem complex, especially for beginners, and enrolling in a reputable course will ensure you don’t stray down the wrong path and engage in bad practices that may actually harm a website’s ranking.

In this article, we review the top 10 SEO content writing courses from trusted providers that will equip you with the most effective strategies and insights for writing content that ranks higher. 

Why take an SEO writing course?

There are several reasons why taking an SEO writing course can pay off big time. Here are some of the main ones:

  • Learn from experts with a proven track record.
  • Shorten your learning curve by avoiding bad information and instantly learning what works and what doesn’t.
  • Make yourself more valuable and earn more as a freelance writer.
  • Increase your demand as a freelancer so you’re never out of work.
  • Grow your own business ventures by increasing website traffic.

Best SEO writing courses

Here are the 10 best SEO writing courses available in 2024.

1. SEO Content Writing Course – College of Media and Publishing

If you’re looking for an accredited SEO content writing course that is used and trusted by top brands like Lloyds Bank, AstraZeneca, Disney, and more, then this course is your best bet. It’s an extensive course that covers all the SEO content writing essentials, including keywords, link building, artificial intelligence, and more.

It takes, on average, 4 months to complete if you dedicate 5 hours per week to studying. However, it is self-paced, meaning you can take as much or as little time as you need to complete it. Upon graduation, you become a fully certified SEO content writer, which can help you land high-paying clients or lucrative job opportunities. 

2. Project 24 – Income School

Income School has a popular YouTube channel with loads of great free content that’s all about blogging, getting more traffic, and monetizing your website. For their fans who are serious about becoming better content creators, they have Project 24, a premium online course that teaches Income School’s full blogging system for growing a successful site.

By enrolling, you also join a thriving community of like-minded individuals, including beginners and advanced internet marketers. Community members are encouraged to interact with each other and share their experiences. Project 24 has a strong focus on SEO and creating blog content that ranks higher.

3. SEO Writing Masterclass – Surfer

Surfer is a highly popular SEO tool that helps users grow their organic traffic by optimizing their content. Surfer also has an SEO Writing Masterclass course that’s free for anyone to access (you don’t even need to create an account.) It’s an extensive course that takes around 8 hours to complete and is suitable for newbies and advanced SEO content writers.

The 20+ lessons it provides cover various key SEO-related topics like keywords, competitor analysis, search intent, and more. If you’re looking for a free SEO content writing course created by industry experts, you can’t go wrong with this one.

4. AIO Blogger Course – Content Hacker

AIO Blogger is an SEO content writing course from Content Hacker that fully embraces using an AI writing generator and teaches you how to use these new tools most effectively. It shows you how to use AI to supercharge your productivity, generate more blog traffic, and boost website revenue. Content Hacker is led by a reputable team of experts, and its educational courses are used by top brands like Airbnb. 

With its 15 lessons and 7 hours of content, the AIO Blogger course helps demystify SEO so you can build an effective content strategy for growing traffic. It then shows you how to use AI to execute that strategy 10x faster to ensure you stay ahead of the competition. 

5. Content-Led SEO with Brian Dean – Semrush

Content-Led SEO is a course led by SEO expert Brian Dean. Brian is the founder of Backlino, a leading resource on SEO that attracts millions of readers with its useful step-by-step guides. He certainly knows his stuff when it comes to SEO, so you can be sure the quality of this 28-lesson video course will be very high. 

It covers everything from keyword research and link building to copywriting and content strategy. You can enroll in the course for free, but you’ll need to create an account with Semrush first if you don’t already have one. You will also earn a certificate from Semrush Academy upon completing the course.

6. SEO Copywriting Training Course – SEO Content Institute

The SEO Copywriting Training Course by the SCI is designed to ensure your copywriting skills stay up to date with Google’s ever-changing algorithm. This is essential as what worked well a couple of years ago won’t necessarily work well today.

The course is run by Heather Lloyd-Martin, who was voted the Top Woman in SEO and was described by Forbes as the pioneer of SEO copywriting.

7. SEO Content & Copywriting Training Course – Emarketeers

The SEO Content & Copywriting Training Course by Emarketeers offers an excellent way to optimize your SEO writing and content strategy. The course is held live online and takes one day to complete (around 7 hours). Emarketeers is a recognized leader in digital skills education, having worked with thousands of top brands, including many companies from the UK’s leading FTSE100 index.  

By enrolling in the course, you will learn how to build site authority, optimize and plan your content, use the latest SEO strategies and tools, and more to gain a competitive advantage. This course is typically popular with writers, editors, digital marketers, and content managers but is open to all, including those with no prior knowledge of SEO. 

8. Blogging for Business – Ahrefs

Ahrefs is a world-famous SEO company and tool used by thousands of companies, digital marketers, and website owners. Their Blogging for Business video course is completely free and packed with helpful information on creating SEO-friendly content that grows traffic. 

The course aims to help you build an audience of over 100k and then monetize those visitors by turning them into paying customers. It covers everything from keyword research and backlinks to outreach and content publishing frequency.

9. SEO Copywriting Training – Yoast

The SEO Copywriting Training course by Yoast is all about teaching others how to create SEO-friendly content that ranks. Yoast is a top SEO tool and WordPress plugin that many websites use to optimize their web copy for SEO. 

This company knows its stuff when it comes to SEO, so expect this course to be packed with useful information. It also teaches you how to use the popular Yoast plugin more effectively, which can come in handy when growing your own website or helping clients who use this tool.

10. Content SEO – SE Ranking

This SEO content course for beginners has over 2 hours of video lectures and 90 test questions to help you master the art of creating copy that ranks. It teaches you all the best practices to use when creating SEO content and at what stages to apply them. 

The course is run by Joe Williams, a lecturer at the Digital Marketing Institute and a regular contributor to top SEO publications like Search Engine Watch. He has over 15 years of experience as an SEO educator.

The Bottom Line

Being able to create content that is not only useful and engaging but also SEO-friendly is a great skill set to possess as a writer. Whether you want to write copy that boosts your own website or that of your clients, enrolling in any of the ten courses listed above should help you successfully navigate the intricate and ever-changing world of SEO writing.

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