Skyword: Reviews, Pricing, and Alternatives

If you’re thinking about working with Skyword to boost your content marketing efforts then this review is for you.

We decided to take a look at how the company operates, the pros and cons of their content marketing platform, how much they charge, and what their past and present clients think about them.

Skyword overview

Skyword is a full-service marketing agency that can help you with everything from creating a content marketing strategy to implementing it. When you sign up to their platform you can create your marketing plan, choose freelancers, manage workflow and pay your freelancers all from their website.

Skyword employs freelancers from over 45 countries around the world and they say their writers have experience writing about multiple industries. This would be very beneficial if your company operates in multiple countries and requires content to be written in multiple languages.

Another feature that sets Skyword apart from its competitors is their platform has built-in tools to ensure all content is 100% original and is optimized for search engines. With other platforms, you have to do these functions separately yourself or pay extra for them.

Skyword would be a great company to work with if you require a large quantity of content to be produced. The fact they have a large number of freelancers on their platform will ensure you receive fresh and interesting content consistently.

On the other hand, if you only require a small amount of content to be produced you might be better off working with a smaller agency or hiring freelancers on platforms like Upwork.

Skyword reviews

Skyword is generally well thought of by their past and present clients.

Skyword reviews on G2.com are good, as of March 2021, they have an overall rating of 4.8 stars out of 5.

The positive feedback centers on the company offering great customer service, that their freelancers are experienced, and that the content received is high-quality.

The only negative feedback is from some clients who say that their prices are high compared to other content writing companies.

Features

• Specialist Writers – Skyword has a large network of content writers who cover multiple industries. Their writers can also write content for you in multiple languages.
• Multiple Content Types – the company can help you produce all major types of content, including, e-books, blog articles, website copy, and press releases.
• Custom Pricing – the company provides each client with a customized content marketing pricing plan based on their needs.
• Comprehensive Platform – you can manage your whole marketing strategy on their platform.

Pros

• On Skyword you can build a virtual team of freelancers to help you with every aspect of your content marketing plan.
• Freelancers on Skyword can produce lots of different types of content including newsletters, blog posts, articles, product descriptions, and website copy.
• The Skyword website offers great functionality. You can use their website to create a content marketing plan, hire freelancers, manage workflow, and pay your freelancers all from their website. This will save you a lot of time and money.
• The Skyword platform has built-in tools to ensure all content is 100% original and optimized for search engines.
• Skyword has thousands of freelancers on their platform that you can hire. They have freelancers from over 45 countries, and they speak multiple languages. If your website is multi-lingual this would be a big benefit of working with them.
• Skyword helps you to come up with content topic ideas and their freelancers will do keyword research to ensure the content performs well in search results.

Cons

• Skyword offers a comprehensive level of service, but with this level of service comes high prices. If you have a small budget for your content marketing, then there are probably much better options in the market for you to choose from.
• You might not be able to use the same freelancer each time you require new content. This means that the content on your website might not have a consistent style and tone.
• When you work with a company like Skyword you are essentially outsourcing your content marketing to them. This can be good in the short term but long term this approach makes it very difficult to bring your content marketing in-house and thus turn your content marketing into a competitive advantage.

Prices

Skyword doesn’t publicly disclose its pricing. They offer each client a customized pricing schedule for content and for helping clients to create their marketing strategy.

However, when working with a company like Skyword you should be prepared to pay a lot more than if you hire freelance writers on platforms such as Upwork or work with smaller content writing companies.

If you do decide to work with the company it is best to get a quote upfront so you know exactly how much it is going to cost you.

Top Skyword alternatives

Skyword is a great company to work with if you are looking for a comprehensive content marketing service. But they are not the only company that you should consider working with.

Check out our reviews of some of their top competitors below. 

Final thoughts

Overall Skyword is a very comprehensive platform to manage every aspect of your content marketing strategy. You can do everything from creating a plan to hiring freelancers to implement it.

However, if you have a small budget there are much better companies for you to work with that won’t cost as much. If you do decide to work with Skyword it would be a good idea to get a quote first so you know exactly how much it will cost.