The HOTH: Reviews, Pricing, and Alternatives

Are you looking for a specialist digital marketing agency to work with?

Then this review of The HOTH is for you.

While they are far from your only option, they are one of the most well-known digital marketing service providers in the market, so they are worth considering working with.

In this review, we will give you a good overview of the company, how they are rated by past and present clients, the features of the platform, and how much they charge. 

The HOTH overview

The HOTH (which is short for “hit’em over the head”) is a U.S based digital marketing agency. The company focuses on helping their clients to boost their search engine rankings through several services, including: 

  • Content Creation – such as blog posts, videos, and web copy.
  • SEO – through a service they call HOTH X which helps clients to improve their overall search rankings through a variety of ways, all done for a set monthly fee.
  • Link Building – through writing and arranging to publish guest posts, and through ensuring your content has backlinks.
  • Paid Traffic – through cost per click (PPC) campaign setup and management.
  • Reputation Management – through press release writing and distribution and through tools they provide clients to manage their reviews on top review sites.

As you can see, they offer a very in-depth service which they say will help you boost your overall SEO rankings and results over the long term. To work with the company, you go to their website and can either sign up and start purchasing services or you can request a consultation call. 

If you sign up online, you’ll be given your own dashboard so you can manage all of your requests, make payments, and request revisions, etc.

If you go with the call option, they will then arrange a time and date to call you. During this call, they will essentially give you a free consultation so they can understand your needs and you can understand how their service works.

The HOTH Reviews

Reviews for The HOTH on Trustpilot are good. They currently have an overall rating of 4 stars out of 5 from a total of 100 reviews. 

The positive reviews mention that the company is very professional, that they get the SEO results they promise, and that the platform is very in-depth in terms of functionality. 

The only negative feedback is from some clients who thought that the results didn’t match the relatively high cost of working with them.

Features

  • Full-Service Agency – The HOTH can help you with every part of your digital marketing strategy. For example, they can write blog posts, advertise blog posts through top ad networks, distribute press releases, write SEO copy, and more.
  • SEO Experts – The HOTH are a specialist SEO marketing agency with a long track record of running successful SEO campaigns.
  • Personal Service – when you work with The HOTH you will be assigned a dedicated client manager who will help you at every stage of working with them.
  • Extensive Platform – The HOTH gives clients access to a very in-depth set of software tools to plan, manage and track the work that they order.

Pros

  • The HOTH can help you with every aspect of your SEO strategy. For example, they can design your website, write the copy for it, and then set up and promote your website through paid advertising campaigns.
  • The company assigns a dedicated client manager to every client. This means you have a single point of contact within the company when you have questions or need advice.
  • The HOTH is a certified Google partner – which means they have been vetted by Google. They also have a long track record of providing SEO services to a large number of clients.
  • Every client is given access to a range of custom software tools to track and measure your campaigns.

Cons

  • The HOTH offers a very high level of service and the standard of work should be very high. However, their service will cost you a lot more than if you were to hire freelancers on platforms such as Upwork and Fiverr.
  • When you outsource marketing completely to a 3rd party company it can be hard to then bring marketing in-house at a later date.
  • The company focuses on SEO services. If you require more than just SEO services, there are better agencies out there for you to work with. 

Prices

The amount The HOTH charges depends on which specific services that you need from them.

Here are a couple of examples to give you an idea of how much they charge:

  • Link Building: The HOTH offers packages to help you get backlinks to your website. There are three sizes of packages: small, medium, and large. Small packages cost $60 and that gets you 6 backlinks from 3 different blog posts. Medium packages cost $200 and this gets you 32 links from 16 different posts. Large packages are charged at $250, and this gets you 48 links from 32 different posts.
  • Paid Advertising: The HOTH offers a service to manage your Google Ad campaigns and charges $500 for a custom landing page and then will manage a CPP campaign to get visitors to the landing page (minimum Ad budget $1000).
  • SEO Packages: Their HOTH X packages have a $250 setup fee and then you’ll be charged a minimum of $500 per month for the company to manage your overall SEO strategy (including doing link building, content creation, etc.). You can then purchase more services in $500 increments.

Top The HOTH alternatives

The HOTH is a well-regarded digital marketing agency that you should seriously consider working with. However, you do have numerous other options that you should consider.

Please check out our reviews of some of their top competitors below so you can make a more informed choice.

Final thoughts

If you want to work with a specialist SEO firm, then The HOTH would be a great choice for you.

They offer a very hands-on level of service and you can measure every task that they carry out for you. However, with this level of service comes higher prices – so if you’re on a budget there are other agencies online that might be a better fit for your needs.

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