10 Types of Blogs that Make Money in 2023

Imagine a job that turns your passion into a career where you can work from home, with flexible hours. A job where you can continue to profit over a few hours of work for months, or even years later. 

This is the very essence of what makes blogging such a profitable career. Each post you write may take only a couple of hours to write, but once it’s published will be available online, forever. This means that you’ll have the opportunity to profit from it long after it’s written! 

And despite what you may hear, blogging isn’t dead — but it has changed. 

Starting a blog can be a fantastic way to make money online in a niche you’re passionate about!

How can you make money blogging?

There are 3 major ways you can profit from your blog. 

1. Advertising

You can “rent out” spaces on your blog site for advertisements. Google Adsense is a popular advertising network that is easy to set up. All you need to do is sign up and paste the ad code into your website, Google will handle it from there. You will be paid based on the number of clicks or impressions the ads receive. 

2. Affiliate Marketing 

Affiliate marketing allows you to earn a commission on purchases your readers make through products linked on your blog. Affiliate links can easily be incorporated into blog posts that mention the product – just make sure that you’re only promoting products that are relevant that you personally enjoy and believe that your audience will benefit from! 

3. Lead Generation 

Whether you’re selling physical or digital products and services, blogging is an effective marketing tool to drive sales. If your blog isn’t attached to a business, selling ebooks, online courses, apps and other services is a great way to profit.

The “best” type of monetisation depends on your blog type and audience, for example:

• News websites profit best from advertising because of the large volume of traffic and their need to stay unbiased. 
• Fashion blogs profit well from affiliate marketing as they can link and earn a commission for the products they write about. 
• If you sell a product or service, it makes the most sense to use your blog to drive attention and sales towards your business. 

What makes a blog profitable?

Creating a profitable blog boils down to two key factors:

• Your Niche
• Solving a problem

Your blog’s topic or “niche” is also an important factor. You can’t just write about anything and everything!.

Stereotypical lifestyle blogging is very difficult to monetise on, as it appeals to you and you only. People may come to your blog to read about your crocheting, but they don’t care about your book club or family stories. 

Your blog’s niche has to have a reasonably sized pre-existing audience. If there’s no interest in the topic, then you won’t have any readers! 

It also has to be interesting enough that people will choose to read it over other blogs within your niche. You need to make your blog stand out, what’s your “wow” factor? Narrowing down your target audience by combining multiple niches or a niche with a demographic will make your blog more personalised for your audience. For example, a cooking blog for busy moms. 

Most internet users read blogs for information, rather than entertainment. Writing a blog that solves a reader’s problem by providing them with high-quality information is key for driving traffic!

What type of blogs make the most money?

Here are 10 types of blogs that make money in 2023. Each of these blogs are popular niches with large audiences that can easily be monetised.

1. Food and nutrition

If you’re an at-home chef, with recipes to share, perhaps you could become a food blogger. Recipes can be written as blog posts with the potential to add videos (allowing you to monetise via YouTube too!). Food bloggers can sell recipe books and diet plans. Food bloggers post many other things such as tips, diet advice and nutritional information. 

2. Health and fitness

Health and fitness has been a hot topic recently, particularly when exercise offers an excuse to get out of the house during lockdown! There are many angles a blogger could take on a Health and Fitness blog, including:

• Focusing on a particular type of exercise
• A particular motive, whether that be weight loss, muscle gain, or longevity. 
• Blog posts aimed towards helping people with particular medical conditions
• Blogs focused on mental health and awareness
• Blogs that document the author’s own personal health journey

A few ways health and fitness bloggers can profit are by brand partnerships, creating online courses, workout plans, and offering personal coaching.

3. Personal development and finance

Everybody can benefit from personal development and finance advice! If you’re a good saver or love to help others grow, there are people who want to hear it!

You could write content about:

• Ways to budget and save money
• Investing tips
• Managing debt
• Bettering yourself and creating healthy habits. 

As a personal development or finance blogger, you could make money through ebooks, becoming a personal consultant or life coach, and online courses.

4. Business and marketing

With more and more businesses taking advantage of their online audiences, there’s never been a better time to write a business or marketing blog! You could write about topics such as

• Entrepreneurship 
• B2B Strategies
• SEO Strategies
• Content marketing & marketing strategies
• Business strategies and strategies
• Lead generation

On top of your blog posts, you can monetise through ebooks, online courses, and online consulting. 

5. Sports

Whether you’re a player or a watcher, if you’re passionate about sport, it may be the niche for you. Sport bloggers profit well from affiliate links and banner ads. They write about sport news, highlights, player insights, techniques and training.

6. Lifestyle

If you’re unsure about what you’d like to blog about or have multiple ideas, why not start a lifestyle blog? Lifestyle blogs include topics such as stories about your daily activities, hobbies, thoughts, product reviews and anything else you want to share with the world. They can be difficult to monetise, but you can still be successful if you have an infectious personality and publish content people want to read. Lifestyle bloggers profit best from brand deals and affiliate links. 

7. Travel 

Travel blogs can typically be broken into two categories:

• Lifestyle blogs, documenting your own travel adventures to inspire others.
• Informative blogs which give advice, tips, recommendations, and guides for less experienced travellers.

Or you may wish to write both. Whichever angle you choose, travel blogs inspire and help your readers plan their perfect holiday!

Travel bloggers profit best from affiliate links for products, accommodation, and activities!

8. Parenting

Raising children is already a full-time job, why not make some money from it? This category posts content full of parenting advice, stories, and product reviews. Authors of parenting blogs often money while staying home with their kids through affiliate links.

9. Fashion and Beauty

Have you got an eye for style? Fashion and beauty bloggers write about topics like style tips, makeup tutorials, and product reviews. They typically monetise through affiliate marketing and brand partnerships where businesses will pay them to wear promote their products.

10. Gaming 

Gaming blogs can post reviews, walkthroughs, game announcements, and many more. They monetise from sponsorships, banner ads and using their blog to drive traffic to a site they stream on.

The bottom line 

There are plenty more niches you can write about, these are just some of the most popular.

Stick to what you enjoy and are an expert in, blogging for a full-time income takes full-time hours. You don’t want to dedicate time to writing about something you aren’t passionate about, all for the sake of making money. 

Once you’ve found your niche, stick to it! The broader you try to make your blog, the less you’ll be able to connect with your target audience. Hone in one niche and become an expert. No matter what type of blog you choose to create, you need to post consistent, high-quality content. 

Finally, be patient. You won’t make money overnight, but your hard work will eventually be rewarded. 

Now, what are you waiting for? Get writing!