Open Access Government provides compelling and informative educational and news content about various topics, including science and technology, for a broad audience in the public and private sectors. The objective of this article was to provide accurate scientific information about COVID-19 and cannabis in an easy-to-understand way while also being optimized for SEO to increase organic traffic.
The challenge of this client was to find writers and editors that can create content that is factually accurate, concise, written with their their specific target audience in mind, and also be optimized correctly for SEO. In addition, a challenge was being able to order content in varying quantities on short notice without compromising quality.
Monthly organic traffic: 3,130
*This graph shows the change in the organic search traffic to the target website, subsection, or URL over time.
Total keywords: 2,513
*The number of keywords that the URL ranks for in the top 100 organic search results.
*This image shows the distribution of keywords based on their positioning.
Traffic value per month: $52
*This chart shows the change in the equivalent value of the organic search traffic, should that traffic have been acquired via PPC.
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