EcoClear Products sells products to help trap rats, such as rat traps, dehydrating killers, and more. The purpose of this article was to target users searching for keywords relating to having rats hidden in their wall, such as “how to get rid of a rat in the wall”, and furthermore, to promote EcoClear’s products that can help solve this problem.
One big challenge for the client was understanding how to find the right keywords to target for their blog content. Another key challenge of the client was to produce content that’s optimized for SEO at scale and that is also factually accurate, concise, and engaging for their ideal target audience.
Monthly organic traffic: 873
*This graph shows the change in the organic search traffic to the target website, subsection, or URL over time.
Total keywords: 847
*The number of keywords that the URL ranks for in the top 100 organic search results.
*This image shows the distribution of keywords based on their positioning.
Traffic value per month: $2,138
*This chart shows the change in the equivalent value of the organic search traffic, should that traffic have been acquired via PPC.
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