• Company: Livestrong
• Website: https://www.livestrong.com/ 
• Topic: Should You Run Every Day and What Happens to Your Body When You Run a 5K Every Day
• Industry: Fitness
• URL: https://www.livestrong.com/article/13726407-what-happens-when-run-5k-every-day/ 
• Publish date: May 16, 2020

Objective

Livestrong is one of the largest fitness and health information resources on the internet. They cover everything from medical diseases to weight lifting and more. The purpose of the article was to rank for keywords such as “running a 5k everyday,” and related topics in order to help continue to build topical authority for Livestrong’s brand in the fitness industry.

Challenge

The challenge of this client was to find a content provider that understood the nuances of the fitness industry and could speak their brand’s language, write evidence-based content about fitness, and adhere to their very detailed and strict editorial and SEO guidelines, as well as ensure content, no matter in what quantity, was delivered on time, without compromising quality for speed.

Process

1. Briefing
2. Research
3. Writing
4. Review
5. Editing
6. Proofreading
7. Formatting
8. Optimization
9. Double-checks
10. Completion

Benefits

• #1-5 in SERPs for multiple keywords
• Well-written
  
• Edited and proofread
• CMS-formatted
• Factually accurate

Organic traffic

Monthly organic traffic: 3,130 

*This graph shows the change in the organic search traffic to the target website, subsection, or URL over time.

Keywords

Total keywords: 638

*The number of keywords that the URL ranks for in the top 100 organic search results.

Positioning

*This image shows the distribution of keywords based on their positioning.

Traffic value

Traffic value per month: $575

*This chart shows the change in the equivalent value of the organic search traffic, should that traffic have been acquired via PPC.