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Writing Studio
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Blog posts for any app on Zapier, written and sent for you

Writing Studio plans your posts from keyword research and Search Console, writes each one with real sources, and starts your Zap with it on schedule, to publish wherever your Zap goes.

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brewline.co
Connect Connected
This week through Zapier
Pour Over Ratio: The Simple Guide
Published Mon, 9:00
Published
Best Beans for Cold Brew
Published Wed, 9:00
Published
French Press Grind Size, Explained
Goes out Fri, 9:00
Scheduled
Light vs Dark Roast Caffeine
Waiting for your approval
Ready for review
Auto-publish on, Mon, Wed and Fri
What gets published

Everything a post sent to Zapier needs. Written, formatted and filled in, so a post is ready the moment it goes out.

A trigger for your Zap. Each post arrives through Webhooks by Zapier’s Catch Hook, ready to send on to any app Zapier connects to.

Every field to map. Title, slug, excerpt, the article as HTML, meta title, meta description, featured image, author and date.

A sample to start with. Connecting sends a sample post, so you can map its fields in your Zap straight away.

New posts and refreshes. Each request says whether it’s a new post or a refreshed one, so your Zap can create or update.

FAQ and sources included. Each article ends with its questions and the sources it cites, with links to your own pages.

Nothing lost. If Zapier doesn’t answer, Writing Studio tries again and tells you if a post still can’t be sent.

How it works

From your website to a month of posts. Connect it once. The planning, research, writing and publishing are done for you.

Add your site and Search Console. Writing Studio reads your site to learn what you sell, who it’s for and how you sound, then reads what Google already shows you for.

brewline.co
Studied 64 pages · 3 competitors found
Ready
What you sell
Specialty coffee beans, brewing gear, subscriptions
Who it’s for
Home brewers getting serious about their coffee
How you sound
Friendly, practical, a little nerdy about coffee
Search Console
Google Search Console
sc-domain:brewline.co · read-only
Connected
WordPress
brewline.co · publishes on schedule
Connected

Your voice, learned. Tone, spelling and style come from your own pages. Change any of it.

FriendlyPracticalSecond personShort paragraphsMetric and imperialNo hypeBritish spelling

Competitors, found. Sites that cover your topics, so the plan can fill the gaps.

northroast.com
Brewing guides, gear
Suggested
pourandgrind.co
Origins, roasting
Suggested
homebaristaguide.com
Recipes, reviews
Suggested

A month of topics you can win. A post for every publishing day, from searches you can win: ones you nearly rank for, questions people ask and gaps your competitors cover. One post per search, so none compete.

Your next 30 days PlanningAdd a topic
Fri 6
French Press Grind Size, Explained With Photos
french press grind size · 2.2k searches a month
Question
Mon 9
Light vs Dark Roast Caffeine: The Real Answer
light vs dark roast caffeine · 4.4k searches a month
Competitor gap
Wed 11
Is Decaf Bad for You? What the Research Says
is decaf bad for you · 3.9k searches a month
Question
Fri 13
How Long Does Coffee Stay Fresh After Roasting?
how long does coffee last · 6.6k searches a month
Losing traffic
Mon 16
Moka Pot vs Espresso: What Each Is Good At
moka pot vs espresso · 3.1k searches a month
Keyword research

Every topic has a reason. See why it’s in the plan, with its searches a month and difficulty, before a word is written.

Striking distanceYou’re on page 2: a post can move you up
Keyword research2,400 searches a month, difficulty 14
Competitor gapThey cover it, you don’t yet
Refresh insteadYour page covers it: improve that one

Your schedule. One post a week or one a day. Move, add or drop any topic.

Posts a week
12357
MonTueWedThuFriSatSun

Researched, sourced, in your voice. Each article reads the best sources first, quotes and cites them, and links to your own pages, with a featured image to match.

Pour Over Ratio: The Simple Guide to a Better Cup2,140 wordsReady for review
What ratio should you use?

Start at 1:16: one gram of coffee for every 16 grams of water. It’s a reliable starting point for most medium roasts, and easy to adjust to taste from there.[1]

sca.coffee
Screenshot of the source, captured 28 Oct
SEO checks
Keyword in title and first paragraph
Meta description 152 characters
4 links to your own pages
FAQ with 5 questions
Featured image with alt text

Sources you can check. Every fact is cited, with screenshots of where it came from.

[1]
Brewing control chart
sca.coffee
[2]
Extraction and grind size
coffeechemistry.com
[3]
Your own brew guide
brewline.co
[4]
Coffee consumption survey
ncausa.org

Images in your look. Featured images illustrated for each post, in your site’s colours and fonts. Or upload your own.

Featured image: Best Beans for Cold Brew, What to Buy and Why, beside an illustrated bag of coffee, beans and a jug of cold brew

Published on schedule. Posts go out to your site on their day, with the title, featured image, FAQ and sources in place.

PublishingAuto-publish
Pour Over Ratio: The Simple Guide to a Better Cup
Published Mon 2, 9:00
Published
Best Beans for Cold Brew: What to Buy and Why
Published Wed 4, 9:00
Published
French Press Grind Size, Explained With Photos
Goes out Fri 6, 9:00
Scheduled
Light vs Dark Roast Caffeine: The Real Answer
Waiting for your approval
Approve

You stay in control. Approve each post first, or let them publish on their own.

Approve each post
Drafts wait for you. One click sends them.
Publish automatically
Posts go out on their own, on their day.

Where your blog lives. WordPress, Webflow, Framer, Shopify, Ghost, Next.js, any site by webhook, or Zapier and Make.

WordPress
Webflow
Framer
Shopify
Ghost
Next.js

Old posts, brought back. When a post starts losing clicks, Writing Studio rewrites what’s out of date and publishes it again at the same address.

Posts losing trafficlast 28 days vs the 28 before
How Long Does Coffee Stay Fresh?
612 → 355 clicks
−42%Refreshing
The Best Grinder Under $100
418 → 305 clicks
−27%Planned
Aeropress Recipes for Beginners
290 → 238 clicks
−18%Planned

Only what needs changing. New facts, sources and questions. What still works stays.

What changed

Whole beans stay fresh for about a month. Whole beans are at their best 7 to 30 days after roasting, by the latest roaster tests.

Updated date, sources and FAQ refreshed

Traffic back. See clicks recover in Search Console after each refresh.

How Long Does Coffee Stay Fresh?
355 → 671 clicks after the refresh
Search ConsoleFrom Search Console and keyword data

Your real data

Every post is planned from what people search for and click.

Searches worth winning.
Real search volume and difficulty for every topic, and only searches your customers make. Even for a new site.
Striking distance.
Searches you already show up for on page two, where one good post moves you up.
Questions people ask.
The questions in your search data, answered better than the pages that rank now.
Competitor gaps.
Topics your competitors cover and you don’t, picked from what they rank for.
One post per search.
Your posts never compete with each other. If a page already covers a search, you get a refresh instead.
Posts losing traffic.
Old posts slipping down, found early and refreshed before the clicks are gone.
Search Console Search Console

Your search data, put to work. Connect Google Search Console once, read-only.

  • Read-only: nothing in Search Console changes
  • Clicks, impressions and positions for every page
  • Searches you nearly rank for, and questions people ask
  • Posts losing traffic, found early
Search ConsoleSearch insightsbrewline.co · last 28 days
Clicks
3,057
+38%
Impressions
140,715
+51%
Click rate
1.8%
+0.2
Avg. position
14.6
−3.2
Striking distance
espresso grind size#12
chemex ratio#15
cold brew concentrate ratio#18
Questions people ask
why is my coffee sour
how much coffee per cup
does cold brew have more caffeine
Integrations

Publishes where your blog lives. Connect your site once, and every post goes out on its day.

WordPress
Posts with their featured image in your Media Library, using an application password.
Publishes live
Webflow
Items in your blog collection, with the body, summary, image and SEO fields filled in.
Publishes live
Framer
Items in your CMS collection, then your site published so the post goes live.
Publishes live
Shopify
Articles in your store’s blog, with the summary and image, using a custom app token.
Publishes live
Ghost
Posts with the excerpt, meta title, meta description and feature image, using an Admin API key.
Publishes live
Next.js
Posts from a simple API your Next.js site reads, refreshed the moment each one publishes.
Content API
Webhook
Each post sent to your own endpoint as signed JSON, for any custom site or backend.
Any site
Zapier
Each post starts your Zap, to send on to Notion, HubSpot, Wix, Google Docs, Slack or any other Zapier app.
Any Zapier app
Make
Each post starts your Make scenario, to send on to Notion, HubSpot, Wix, Google Docs or any other Make app.
Any Make app

Somewhere else? Copy any post as HTML or Markdown, or tell us where your blog lives.

Customers

What customers say. Teams using Writing Studio to grow their search traffic.

“Amazing content at scale. We saw a drastic increase in organic traffic to our website, driven by these articles.”
Caitlin Burns
Content and SEO Lead atDovetail
“The first article sounded like us, which I did not expect. We changed one sentence and hit approve.”
Matilda Park
Content Manager atKoobe
“The content written by Writing Studio now generates consistent organic traffic.”
Komron Rahmonbek
SEO Manager atStrongDM
“We can finally implement a content strategy that is sustainable because they produce articles that are optimized for SEO, but are also written extremely well.”
Emma Bisogno
Account Strategist atFruition
FAQs

Questions, answered.

Still have a question? Contact us.

Webhooks by Zapier is a premium app, so it needs a paid Zapier plan. Each post uses a task for each action in your Zap.

In Zapier, create a Zap with Webhooks by Zapier as the trigger and Catch Hook as the event, and copy its webhook URL. In Writing Studio, connect Zapier on your site’s page and paste it. A sample post arrives straight away: test the trigger in Zapier and map its fields into your next step.

Anywhere your Zap goes: Notion, HubSpot, Wix, Squarespace, Google Docs, Airtable, Slack, a newsletter tool, or several at once.

Each request has an event: post.published for a new post, post.updated for a refreshed one, and ping for the sample sent when you connect. Add a Filter step on it, or Paths to create new posts and update existing ones.

Google ranks helpful content, however it is made. Writing Studio writes for readers first: it reads real sources, quotes and cites them, links your own pages and answers what searchers want. You can review every post before it goes out.

Your 30-day content plan, keyword research and Search Console insights for as long as you like, plus one full article on us. No credit card. Pick a plan when you want it writing every week.

Your first article is on us.

Get your 30-day plan and a full article free. No credit card.

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