Free AI Content Brief Generator
Enter a keyword and get a brief built from what ranks for it now: the intent, the angle, an outline with key points, and the questions to answer.
Intent, angle, title, meta description, length, an outline, questions to answer and terms to cover.
Four quick steps. Free, no sign-up. Up to 30 AI runs a day.
- 1
Enter a keyword. The search you want the post to rank for.
- 2
Add your reader. Optional. Say who the post is for, like “first-time home buyers”.
- 3
Read the brief. It studies Google’s top results where it can, then sets out the intent, outline, questions and terms to cover.
- 4
Hand it over. Copy it as Markdown or for Google Docs, and send it to your writer.
Everything in the Content Brief Generator. Everything a writer needs to start, on one page.
Based on what ranks. Where it can, it reads Google’s top 10 for the keyword, their titles and the questions people ask.
Intent and angle. What searchers want, who the post is for, and the angle that can stand out.
Title and description. A suggested title and meta description, and a target word count range.
Outline. H2s and H3s in order, each with the key points to cover.
Questions and terms. The questions to answer and the related terms the post should include.
Copy anywhere. Copy the brief as Markdown, or formatted for Google Docs.
What goes in a good content brief. A brief tells a writer what to write and why. A good one saves rewrites and gives the post a real chance to rank.
Start from search intent
Look at what ranks for the keyword. If the top results are how-to guides, a product page won’t rank, and the reverse. The brief should say what kind of page searchers want and what they hope to do after reading.
Say who it’s for and the angle
Name the reader and what they already know. Then give the post an angle the top results miss: a clearer method, more recent data, real examples or a firm opinion. Matching the competition earns a place; adding something earns the click.
Give an outline, not a script
List the H2s and H3s in order, with the key points under each. Leave the wording to the writer. Include the questions people ask about the topic, since answering them clearly helps the post show for more searches.
Add the practical details
A working title and meta description, a word count range based on what ranks, related terms to cover, internal links to add, and any sources or examples to use. Don’t set an exact word count: cover the topic fully, then stop.
Keep it short
A brief should take minutes to read. One page with clear sections works better than a long document nobody finishes.
A short document that tells a writer what a post should cover: the keyword, the intent, who it’s for, an outline and the key points.
The keyword and search intent, the reader and angle, a title and meta description, a word count range, an outline with key points, questions to answer and related terms.
Where it can, it reads Google’s live top 10 for the keyword and the questions people ask, and builds the brief from what those pages cover.
As long as it takes to answer the search well. The brief suggests a range based on what ranks, but covering the topic matters more than hitting a number.
Yes. Copy it for Google Docs and paste it in with the headings kept, or copy it as Markdown.
Yes. There’s no sign-up, and you get up to 30 AI runs a day across our free AI tools.
Yes. Writing Studio researches each keyword, writes the post with real sources in your voice, and publishes it to your site.
More free tools. For planning, writing and publishing posts that rank.
Blog Topic Generator
Enter your niche and get 12 blog topic ideas, each with a keyword and its search intent.
Keyword Clustering Tool
Paste a keyword list and group it into topic clusters, with a main keyword and intent for each.
Blog Outline Generator
Enter a topic and get a full blog outline with headings, key points and FAQs.
Blog Title Generator
Enter a topic and get 12 blog title ideas that fit your keyword and fit in Google.
Meta Title Generator
Turn your topic and keyword into 8 meta titles, each measured against what Google shows.
Meta Description Generator
Turn your page topic into 5 meta descriptions, checked for desktop and mobile.
Skip the brief. Get the post.
Writing Studio researches each keyword, writes the post with real sources, and publishes it to your site every week. Start free.